Can someone please figure out what's going on with this tent event/gorilla comercial!!!! I have no idea here?

It's that tent event commercial where a man is standing around in a monkey suit with a monkey next to him. Then a guy walks up and says "it's not that kind of tent event" and then the commercial shows a tent in the wilderness. Then the man in the monkey suit says ohhhh okay. I just don't... show more It's that tent event commercial where a man is standing around in a monkey suit with a monkey next to him. Then a guy walks up and says "it's not that kind of tent event" and then the commercial shows a tent in the wilderness. Then the man in the monkey suit says ohhhh okay. I just don't get the joke. Can someone pllease enlighten me here...
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