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什麼是展望理論(prospect theory)


1 Answer

  • Chang
    Lv 6
    1 decade ago
    Favorite Answer

    我們二技時的老師是有教過期望理論(expectancy theory),但不知和你說的展望理論是相同。

    由Vroom所提出的期望理論(expectancy theory),主要重點在於指出,人們採取某種行為(例如:努力工作)的意願高低取決於他認為該行為能得到某種結果的期望程度。


    (1)努力與績效的連結(effort-performance linkage)

    (2)績效與報償的連結(performance-reward linkage)

    (3)報償與個體目標的連結(rewards-personal goals relationship)


    Source(s): 二技課程
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