Best way to GET RID OF dark circles under eyes?

I'm pretty sure the discoloration has arised from the fact that I rubbed my eyes a lot as a child. Now, nearly 7 years later, I rarely rub my eyes, but the dark color has stayed. At the corner of my eyes and around the bottom the skin is a good 3 shades darker than my regular skin tone. It is very noticeable... show more I'm pretty sure the discoloration has arised from the fact that I rubbed my eyes a lot as a child. Now, nearly 7 years later, I rarely rub my eyes, but the dark color has stayed. At the corner of my eyes and around the bottom the skin is a good 3 shades darker than my regular skin tone. It is very noticeable if I don't cover it with makeup, but even that doesn't solve the problem very well. I've tried creams, cold compressess, extra sleep, etc. but with not much success. Any other suggestions?
Update: I don't wear eye makeup.
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