Anonymous
Anonymous asked in 教育與參考其他:教育 · 1 decade ago

請給我BIZ雜誌2008年2月的內容

請有買BIZ互動英文雜誌2008年2月的好心人提供我內容吧!

我急需這本雜誌裡面的參展對話!!!感恩阿!!

Update:

因為很急著下禮拜參展作準備,而且書局早已下架,網路上又沒那麼快,所以請有買的人提供一下吧!!thanks.

3 Answers

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  • 1 decade ago
    Favorite Answer

    大大:

    是這篇對話嗎?

    Paul:

    Do you have any idea what this meeting is about?

    Conrad:

    Didn’t you get the memo? It’s the debriefing from the promotion fiasco last quarter.

    Edward:

    Our projected sales. Our actual sales. Ladies and gentlemen, I am deeply disappointed. Why did we fail so miserably to meet our objectives? Yes, Paul?

    Paul:

    Because we weren’t prepared?

    Edward:

    Preparation, ladies and gentlemen, is the key ingredient in success. “Luck” is a combination of preparation and opportunity, so we’re going to make our own “luck”. This is Sandy Craig of our marketing department. She will tell you how we're going to do that. Sandy.

    Sandy:

    As you all know, we missed the goal. We think one of the reasons might be the gift item we chose, so we did a little market research.

    Conrad:

    Do you really think people wouldn't buy because they didn't like the gift we were offering? Do people really do that?

    Sandy:

    Yeah, they do . . . I mean, when we look at this chart, we see the sales are in direct proportion to the quality of the gift offered at any given promotional event. Green is the gift quality in dollars and orange is the number of sales in dollars.

    Paul:

    What’s an average sales ratio?

    Sandy:

    It depends, that’s the point, but an average with leads might be around thirty-two to one. For cold sales it’s just one percent or less.

    保羅:

    你知道這個會議是關於什麼的嗎?

    康拉德:

    你沒收到備忘錄嗎?是有關上一季促銷活動失敗的報告。

    愛德華:

    我們的預估銷售額。我們的實際銷售額。各位,我非常失望。我們怎麼會差目標這麼一大截呢?請說,保羅?

    保羅:

    因為我們準備不足?

    愛德華:

    準備,各位,是成功的要素。「運氣」是準備與機會的結合,所以我們要創造自己的「運氣」。這位是行銷部的珊蒂.克雷格,她會告訴你們我們該怎麼做。珊蒂。

    珊蒂:

    大家都知道,我們沒有達到目標。我們認為原因之一就在於我們所選的贈品,因此我們做了點市場調查。

    康拉德:

    妳真的認為人們會因為不喜歡我們提供的贈品就不購買嗎?大家真的會那麼做?

    珊蒂:

    是啊,沒錯……我的意思是,在我們看這張圖表時,我們可以看到銷售比例和任一促銷活動中的贈品品質成正比。綠色是以金額表示的贈品品質,而橙色是以金額表示的銷售數字。

    保羅:

    平均銷售比率為何?

    珊蒂:

    不一定,但這就是重點了,不過有客戶資料時的平均銷售比可能在 1/32 左右。陌生拜訪銷售時則只有 1/100 或更少。

    2008-03-07 21:36:56 補充:

    系統真的很怪

    BIZ互動英文雜誌網址↓

    http://www.liveabc.com/site/Online_Store/info_biz....

  • Anonymous
    7 years ago

    下面的網址應該對你有幫助

    http://phi008780416.pixnet.net/blog

  • Anonymous
    1 decade ago

    可以上網買阿!!

    http://www.liveabc.com/site/Online_Store/info_biza...

    應該過不久2月的就會變成過期雜誌了吧我想!!

    Source(s): 亮晶晶
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