Why are people so obsessed over FICO/credit scores?

I'm curious because I believe the FICO folks have done an unbelievable marketing job. There ARE other ways to be measured for debt worthiness. That said, I see so many people that aren't anywhere NEAR a point in their lives where they should be considering financing do some really stupid things in the... show more I'm curious because I believe the FICO folks have done an unbelievable marketing job. There ARE other ways to be measured for debt worthiness. That said, I see so many people that aren't anywhere NEAR a point in their lives where they should be considering financing do some really stupid things in the interest of "building credit". Why isn't paying on time for utilities, etc. enough (it is, by the way).
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