How should a student studying in MSc in Marketing analyze case studies?

3 Answers

  • 1 decade ago
    Favorite Answer

    There are many methods, but here's a popular one. If there are questions at the end of the case, just answer the questions and you'd be fine. If not, follow this framework:

    1. Situation analysis

    2. Identification of decision problem(s)

    3. Definition of objective(s)

    4. Identification of alternative strategies/ tactics

    5. Definition of evaluation parameters

    6. Evaluation of alternatives

    7. Decision

    8. Implementation issues and plan

    9. Likely contingencies (based on situation analysis) and contingency plan

    Step 1 & 2 goes side by side, and would involve SWOT and PEST analysis.

    I hope that helps.

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  • 4 years ago


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  • Anonymous
    1 decade ago

    be hard worker and discuss with M Sc holder in this field..............

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