Why has Saga established such a strong leadership in supplying financial services (e.g. insurance)?
and holidays to the older generation?
What does the Core Competence Achieve?
Provides potential access to a wide variety of markets
- Anonymous1 decade agoFavorite Answer
Yes, because they Provides potential access to a wide variety of markets.
The key core competencies here are those that enable the creation of new products and services.
Core Competencies that enable Saga to enter apparently different markets:
- Clear distinctive brand proposition that focuses solely on a closely-defined customer group
- Leading direct marketing skills - database management; direct-mailing campaigns; call centre sales conversion
Skills in customer relationship management