Anonymous asked in Business & FinanceSmall Business · 1 decade ago

Why has Saga established such a strong leadership in supplying financial services (e.g. insurance)?

and holidays to the older generation?

What does the Core Competence Achieve?

Provides potential access to a wide variety of markets

1 Answer

  • Anonymous
    1 decade ago
    Favorite Answer

    Yes, because they Provides potential access to a wide variety of markets.

    The key core competencies here are those that enable the creation of new products and services.

    Core Competencies that enable Saga to enter apparently different markets:

    - Clear distinctive brand proposition that focuses solely on a closely-defined customer group

    - Leading direct marketing skills - database management; direct-mailing campaigns; call centre sales conversion


    Skills in customer relationship management

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