What is colonial mentality?
"Colonial mentality refers to institutionalized or systemic feelings of inferiority within some societies or peoples who have been subjected to colonialism, relative to the mores or values of the foreign powers which had previously subjugated them. The concept essentially refers to the acceptance, by "he colonized, of the culture or doctrines of the colonizer as intrinsically more worthy or superior. ..."
Examples of Colonial Mentality:
"In the Philippines colonial mentality is most evident in the existence of favoritism for Filipino mestizos (primarily those of native Filipino and white ancestry, but also indigenous Filipino and Chinese, and other ethnic groups) in the entertainment industry and mass media ..."
"One of the more adverse physical consequences in the idealization and acceptance of the racial concepts of colonial mentality can be seen in the high rate of consumer demand for skin bleaching products used by some indigenous women in the Philippines. Skin-whitening creams have for a long time been popular and widely used in much of the Philippines for the lightening of the skin tones in order to achieve the so-called "Mestizo look". The products are believed to be used primarily by women who have succumbed to the Filipino ideal and colonial doctrine of the idealization of mestizo beauty to the greatest extreme. The consumers of these products, whether conscious or subconsciously, are following the dangerous edict on beauty by continuing to use those products despite the extremely hazardous side effects to their health, including a high risk of various cancers due to many of its active ingredients, including mercury. These products have been banned in the USA due to racial controversies, but their sale and demand in the Philippines continues to be widespread."
Other Current Examples:
1. The use of "Sir Knight" instead of "Ginoong Mandirigma" as alias;
2. The use of English to get through with our ideas to one another;
3. The use of Spanish cursing words, also to get our ideas across to one another; and
4. Preference of foreign brands (e.g., Marlboro over Alhambra Matamis, Nescafe over Kapeng Barako, Black Label over Lambanog, Nokia over "dalawang lata at pisi"...?)