請問有關APPLE的市場行銷策略問題

我正在做一份報告有關APPLE的行銷策略

不知道他的businees portfolio 和situation analysis是什麼?

有大大可以幫我解答嗎?感激不盡!

5 Answers

Rating
  • Leonxx
    Lv 5
    1 decade ago
    Favorite Answer

    既然你用英文發問,

    我就有偷懶的藉口直接回答英文資料:

    Apple Computer's recent domination of the digital music environment provides a surprising example of the disadvantages of being first to market. The innovative computer company that has become a leading force in the music space appears to have built a core strength around figuring out how to succeed at being a deliberate and very smart second (or even third) to market.

    Indeed, with such prominent early exceptions as the mouse and the graphical user interface, Apple has rarely succeeded because of an appreciable first-to-market advantage. NEC beat Apple to the notebook computer, and Rio and Eiger Labs both had MP3 players long before the iPod was ever introduced. Sony's ACID, Cakewalk's Pyro, and others offered desktop music-editing software before Apple ever released its option.

    Despite this seeming disadvantage, Apple has managed to lead these markets because it has been able to initiate several new-market disruptions in music and computing, including iTunes, iMovie, and GarageBand, the company's eighteen-month-old music-editing software suite.

    In each case, Apple reached consumers unavailable to its predecessors though the virtues of good design, ease of use, clever marketing, and smart distribution. All these efforts were aimed at making sure potential customers understood the substantial differences between the first-to-market technologies that preceded GarageBand and the appealing, thoughtful technologies that Apple's product offers to attract inexperienced consumers.

    For its part, GarageBand affords a good example of how to create new-market disruptions with smartly designed technologies. Using GarageBand software, individuals with no previous recording and editing experience can create their own home-based music studios, where they can post new music and remix versions of older music online.

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    6 years ago

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    7 years ago

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