what is SWOT analysis, Internal Analysis and an External Analysis?

Perform a Situation Analysis which includes SWOT analysis, Internal Analysis and an External Analysis of YOU

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  • 1 decade ago
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    A SWOT analysis is comprised of: strengths, weaknesses, opportunities and threats. The SWOT analysis classifies the internal aspects of the company as strengths or weaknesses and the external situational factors as opportunities or threats.

    Some factors that may be included in internal analysis: -Company culture

    -Company image

    -Organizational structure

    - Key staff

    -Access to natural resources

    -Position on the experience curve

    - Operational efficiency

    -Operational capacity

    -Brand awareness

    -Market share

    - Financial resources

    - Exclusive contracts

    -Patents and trade secrets

    Some factors that may be included in external analysis:

    -Customers

    -Competitors

    -Market trends

    -Suppliers

    -Partners

    -Social changes

    -New technology

    -Economic environment

    -Political and regulatory environment

  • 5 years ago

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    what is SWOT analysis, Internal Analysis and an External Analysis?

    Perform a Situation Analysis which includes SWOT analysis, Internal Analysis and an External Analysis of YOU

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  • 1 decade ago

    SWOT = strength, weakness, opportunities, threats. Simply write down your strengths, weaknesses, et al.

    Internal Analysis/External analysis.

    Internal - from people within the company (or in this case, within your family perhaps).

    External - from customers or people outside the company (or in your case, people you don't know).

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