I need advise on setting up a viable multi-media business unit at the ad agency I work. Help!?
I drive innovative ideas and initiatives at the ad agency I work and strongly believe the Nigerian market is ripe for us to create dedicated business units to provide specialized services using platforms like Mobile Content provisioning, Digital and Internet applications. I really need ideas on
1) How to make a business case to my MD (who is keen on innovation as a way to stay relevant and in touch with today's changing realities
2) What kind of structure and maybe even equipment would be required to provide a Mobile interface that can facilitate content downloads from Internet -to - Phone and even putting advertising content on mobile phone content.
Would appreciate pointers and hard tips!
have to put together a business case by next week!
- Anonymous1 decade agoFavorite Answer
I would create a power point which can be downloaded from the net.
You could make a commercial for the Nigerian market and place on free video submission sites.
Post your video here
Podcasts yahoo http://help.yahoo.com/l/us/yahoo/podcasts/index.ht...
- Anonymous1 decade ago
I say create a PESTLE or SWOT and pretty it up for a presentation in power point. Researching and connecting the benefits within your market in your presentation is going to be very important.