I need advise on setting up a viable multi-media business unit at the ad agency I work. Help!?

I drive innovative ideas and initiatives at the ad agency I work and strongly believe the Nigerian market is ripe for us to create dedicated business units to provide specialized services using platforms like Mobile Content provisioning, Digital and Internet applications. I really need ideas on

1) How to make a business case to my MD (who is keen on innovation as a way to stay relevant and in touch with today's changing realities

2) What kind of structure and maybe even equipment would be required to provide a Mobile interface that can facilitate content downloads from Internet -to - Phone and even putting advertising content on mobile phone content.

Would appreciate pointers and hard tips!

have to put together a business case by next week!

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