WEI-TING asked in 社會與文化語言 · 1 decade ago

中文翻英文 贈20點

第一家麥當勞的成立

服務客戶的基本方針

服務方針二

得來速服務

如何抓住客戶的心

McDonald's total in taiwan

西式和中式餐飲比較

第一家麥當勞的成立

麥當勞是麥當勞兄弟所創立的,而由雷‧柯洛克將其發揚光大,擴展到世界各地。

服務顧客的基本方針── QSC+V

Q(Quality:品質=無論在何時、何處、對何人都不會打折扣的高品質。

S(Service:服務=迅速、正確,並且笑臉迎人。

C(Cleanliness:清潔=保持最整潔的環境。

V(Value:價值=盡可能使每一位顧客感受到被重視,達到最高滿意度,覺得來麥當勞消費是值得的。

服務方針三大訴求──FAT(迅速、正確、親切)

F(Fast快速):指服務顧客必須在最短的時間內完成。

A(Accurate正確、精確):不管麥當勞的食物多麼的可口,倘若不能把顧客所點的食物正確無誤的送到顧客手中

F(Friendly友善):服務人員隨時保持善意的微笑

時代的進步,汽車與人類的生活緊密結合,加上現代人生活日趨忙碌,如何更有效率、更簡單地解決「吃」的問題愈來愈被重視,於是能夠提供最迅速、衛生的麥當勞「得來速」服務也因此蓬勃發展起來。

得來速的「顯目度(Visibility)」與「整潔度(Sanitary)」

麥當勞的「金黃色大M字」可以說是成功招牌的代表之一

A. 免費的玩具

麥當勞了解顧客的需求及需要。小孩子喜歡玩具,麥當勞考量這群主消費群所需,因此特別在快樂兒童餐中附贈了免費的玩具。

B. 搭乘流行列車、世界潮流,製造商機

奧運、世界盃足球、韓國的當紅炸子雞──賤兔與可愛的Hello Kitty,只要一出現,總是夾帶著龐大商機。

C出新商品、創新口味

不斷地研發並推出能讓社會大眾接受、喜愛的餐點。

D.大打折扣牌

麥當勞替這廣大的青少年族群推出了三樣60元、買一送一、配對貼紙、隨餐附贈刮刮卡……等特惠組合。

Western style—McDonald's

產品有持續創造性

得來速購餐車道

媒體廣告曝光率高

傳統加盟

BFL加盟

中式—三商巧福

既定菜色,少變化

網路訂購,外帶外送服務

媒體廣告曝光率低

僅開放予在三商巧福表現優良之內部員工且符合公司創業店招募資格

麻煩囉~!內容有點多 不過贈送20點回饋 麻煩各位大大了!!!

2 Answers

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  • 1 decade ago
    Favorite Answer

    The establishment of the first McDonald's

     the basic principle of customer service

     approaches 2

     a service to speed

     How to seize the hearts of customers

     McDonald's total in taiwan

     Western and Chinese restaurants comparison

    The establishment of the first McDonald's

    McDonald's McDonald's is founded by brothers, and from mine ‧ Keluoke will develop them, and extend to the rest of the world.

    The basic principle of customer service ─ ─ QSC V

     Q (Quality: Quality = no matter when, where, to whom will not compromise the high quality.

     S (Service: Service = quickly, correctly, a smiling face and welcome people.

     C (Cleanliness: clean = maintain the clean environment.

     V (Value: Value = customers as much as possible so that each one felt to be seen, the highest satisfaction, McDonald's consumption to think it is worthwhile.

    Principles and aspirations of the three services ─ ─ FAT (rapid, accurate, cordial)

     F (Fast Rapid): that customer service must be completed within the shortest possible time.

     A (Accurate correct and accurate): No matter how McDonald's food tasty, if not by the customers point of the accuracy of the food to the customers hands

     F (Friendly friendly): service personnel keep smiling goodwill

    Progress of the times, car and the life of mankind is closely integrated with the increasingly busy modern life, how to be more efficient, more simple solution to "eat" the problem was more emphasis therefore able to provide the most rapid and McDonald's health " Thru was "service also booming.

    Thru was "significant head of the (Visibility)" and "clean degrees (Sanitary)"

    McDonald's "golden big M word" success can be said to be one of the signs

    A. free toys

    McDonald's understanding of the needs of customers and needs. Children like toys, McDonald's main consumer groups consider these requirements, particularly in the children's happy meal comes in a free toys.

    2008-01-16 02:17:12 補充:

    B. take popular trains trend in the world, creating business opportunities

    Olympic Games, World Cup, South Korea's Danggongzhaziji ─ ─ cheap rabbit and lovely Hello Kitty, as long as a there is always carries enormous business opportunities.

    2008-01-16 02:17:19 補充:

    C out new products, innovation taste

    Continue to develop and launch the community can accept, favorite meal.

    D. greatly reduced licensing

    2008-01-16 02:17:23 補充:

    McDonald's for the youth of this vast launched a three-60 yuan, Maiyisongyi, matching stickers, comes with the meal, such as ex-gratia Guaguaka…… portfolio.

    2008-01-16 02:17:32 補充:

    Western style-McDonald's

    Continued creative products

    Thru was purchased Trolley Road

    High visibility media advertising

    Joined traditional

    BFL join

    2008-01-16 02:17:41 補充:

    Chinese - three to Chiao Fu

    Established vegetables, less change

    Internet ordering, delivery services margin

    Low media advertising exposure

    Only three are open to Chiao Fu excellent performance of the company with internal staff and the recruitment of qualified venture shop

    Source(s): 自己
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  • 1 decade ago

    留美碩士的翻譯要小心啊,錯誤百出

    2008-01-18 00:29:02 補充:

    哈哈哈!剛剛才發現001的當紅炸子雞是Danggongzhaziji,買一送一是Maiyisongyi,刮刮卡是Guaguaka

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