i asked this question recently and i believe both emotional and physical cheating are wrong. as for your example, i went through the same thing recently. it is wrong and disrespectful to ones partner to cheat in ANY way and it is even worse when it is pointed out to ones partner and he or she will not stop, even though he or she knows it is hurting the other person. personally, i think emotional cheating is worse and hurts more. just my opinion...everyone has a different opinion. maybe if people could only use avatars on here and not real provocative pictures, which are sometimes real and sometimes not real, but definitely inappropriate for children, then perhaps some of the emotional cheating would lessen? maybe i am wrong, perhaps the person is going to do it no matter what to fulfill a need or an empty spot in himself or herself...love is all about trust and if the trust is gone, then i believe the relationship is done...again, just my opinion.