本人 asked in 教育與參考考試 · 1 decade ago

行銷學的題目 解釋名詞 請幫幫忙 奉上20點

1.channel captain

2.vertical marketing system

3.direct marketing channel

4.multiple channel

5.consumer goods

6.product line extension

7.experience marketing

8.homogeneous shopping goods

9.market segmentation

10.market positioning

11.mass marketing

12.undifferentiated strategy

13.concentrated strategy

14.product position

15.repositioning

16.purchase decision

17.reference group

18.low involvement

19.cognitive dissonance

1 Answer

Rating
  • 1 decade ago
    Favorite Answer

    1.channel captain:廣告通路領導者

    2.vertical marketing system:垂直行銷系統

    3.direct marketing channel:直效行銷通路

    4.multiple channel:多元管道

    5.consumer goods:消費品

    6.product line extension:產品線擴張

    7.experience marketing:行銷經驗

    8.homogeneous shopping goods:同質購物商品

    9.market segmentation:市場區隔

    10.market positioning:市場定位

    11.mass marketing:大量行銷

    12.undifferentiated strategy:無差異策略

    13.concentrated strategy:集中策略

    14.product position:產品位置

    15.repositioning:重新定位

    16.purchase decision:購買決定

    17.reference groups:參考群體;reference group:參考組

    18.low involvement:低涉入

    19.cognitive dissonance :認知失調

Still have questions? Get your answers by asking now.