I agreement with the Top Contributor's response that even though "you find HTML a bore," it and PHP are the mainstay of an efficient language for designing and editing webpages. The other considerations, i.e. Flash, ImageReady and Dreamweaver generate too much and often unnecessary codes which often interfere with proper indexing by search engine robots. Again, pure HTML-based webpages and websites are ranked highest by major search engines/directories. And on a separate note, use of Flash assumes that one's audience are high-speed DSL subscribers. Before opting to create a pure Flash website, check with your local telephone provider to assess how many subscribers are still using dial-up versus DSL. You might be in for a surprise! It is a fact, that many dial-uppers will leave any Flash-based website within under one minute due to the lengthy wait for the Flash files to download! So, determine your major viewing audience first before advocating the use Flash. Flash designed websites may not, in fact, be the most viewable platform should your client want the largest viewing Net audience. Good luck!