designers for target?

Question

i looove the limited ed designers for target, but just wondering why they are so cheap? and why do they design for taget?. like loeffler randall and erin fetherson they have right now. the bags are like under 50, when they usually costs more than 500 at their regular stores.

I ♥ ♥ ♥ you! · Accepted Answer

Maybe it's just a test run to see how they sell, or maybe they figured out they make more money by selling more quanity of them at a cheaper price vs. less of them at a higher price.

Morgan M · Answer

High price designers understand that not everyone can afford their lines and wish to extend their design to other people.  Its a great thing.  The prices are inexpensive simply because they are using less expensive materials.

mutant_blonde · Answer

They do it because its a chance to reach a larger market, most big name designers dont like the fact that only a handful of people can afford there collections. When they are asked to design for target they get really into it and make a collection that everyone can afford. Thats just how passionate they are about fashion!!

Anonymous · Answer

They have a passion for designing so much so that they want their designs and clothing to be available, not only to the rich, but to the general public. Plus, they get more recognition, and Target pays them a boatload of money.

Anonymous · Answer

Because they are not as high quality or exclusive. Thats why they're so cheap. That's also what it's about making fashion accessible. I think it's genious on Target's side.

Beth · Answer

Some designers want their products to be available to the general public.  Maybe there's more $$ in it, then just selling to the "upper crust".

designers for target?

6 Answers