IKEA marketing (2)

Question

about IKEA

4. coordination of the strategies for each individual P into an overall strategic marketing strategy.

5. a proposal for implementing, evaluating and controlling the plain --- make sure that you comment on what has to be done, who should do it, and when, where, and how it should be done.

Answer 1

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http://www.ikea.com.hk/chi/main.html