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張小姐 asked in 社會與文化語言 · 1 decade ago

英文oral口頭講稿,請幫忙潤稿,贈20點

這是行銷報告,老師要求用英文介紹課文,希望英文比較好的大大為我檢查一下,還有潤稿,讓句子可以更通暢,贈20點,感恩^^

I would like to talk about the advantages and disadvantages of the product portfolio approach:

There are four advantages of the product approach:

First: A global view of the competitive structure, especially when longer-term considerations are included.

Second: A guide for the formulation of a global marketing strategy based on the suggested allocation of scarce resources between product lines.

Third: A guide for the formulation of marketing objectives for specific markets based on an outline of the role of each product line in each of the markets served-for example, to generate cash or to block the expansion of competition.

Fourth: A convenient visual communication goal, achieved by integrating a substantial amount of information in an appealingly simple format including assessment of interlinkages between units and products.

And the application of the product portfolio approach has a number of limitations:

First: International competitive behavior does not always follow the same rules as in the firm’s domestic market.

Second: The relationship between market share and profitability may be blurred by a number of factors in the marketing environment.

Third: Product lines offered will also be affected by various local content laws-those stipulating that a prescribed percentage of the value of the final product must be manufactured locally.

Finally: The fact that global firms produce the same products in different locations may have an impact on consumer perceptions of product risk and quality.

It is the end of our speech, thank you for your listening.

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  • 1 decade ago
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    I would like to talk about the advantages and disadvantages of the product portfolio approach:

    There are four advantages to the product portfolio approach.

    First, by having a product portfolio one can see a global view of the competitive structure, especially when longer-term considerations are included.

    Second, product portfolio is a guide for the formulation of a global marketing strategy based on the suggested allocation of scarce resources between product lines.

    Third, it is also a guide for the formulation of marketing objectives for specific markets based on an outline of the role of each product line in each of the markets served. For example, to generate cash or to block the expansion of competition.

    Fourth, it builds a convenient visual communication goal, achieved by integrating a substantial amount of information in an appealingly simple format including assessment of interlinkages between units and products.

    On the other hand the application of the product portfolio approach has numbers of limitation:

    First, International competitive behavior does not always follow the same rules as the firms in the domestic market.

    Second, The relationship between market share and profitability may be blurred by a number of factors in the market environment.

    Third, Product lines offered will also be affected by various local content laws-those stipulating that a prescribed percentage of the value of the final product must be manufactured locally.

    Lastly, The fact that global firms produce the same products in different locations may have an impact on consumer perceptions of product risk and quality.

    this is the end of the speech, thank you for listening.

    恩.... 其實沒改什麼.... 大部分都懂

    你有run-on sentences 要小心... 你ㄉsentence有時都太長ㄌ...

    加油.... 我盡量ㄌ....

    Source(s): 我的腦袋
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