Anonymous
Anonymous asked in 社會與文化語言 · 1 decade ago

麻煩幫小弟翻一下

Canadian Entry

To prepare for eventual entry into the United States, IKEA first expanded into Canada. The Canadian market was close to the U.S. market, and creating the supply network for Canada would lay the foundation for what was needed for the much larger U.S. market. Drawing upon a successful advertising campaign and positive word-of mouth, and by combining newly recruited local suppliers with imports from existing European suppliers, the Canadian entry was soon a success. The advertising campaign was centered around the slogan,"IKEA":The impossible furniture store from Sweden,"which was supported by a cartoon drawing of a moose's head, complete with antlers. The moose symbol had played very well in Germany, creating natural associations"with the north," and also creating an image of fun and games that played well in the younger segments the company targeted. The Canadians responded equally well to the slogan and the moose, as well as to IKEA's humorous cartoonlike ads poking fun at its Swedish heritage ("How many Swedes does it take to screw in a lightbulbs? Two-one to screw in the lightbulb, and one to park the Volvo"),which beacme often-heard jokes.

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    加拿大選手

    為最後的美國,第一個擴展到的加拿大宜家的入口作準備。 加拿大市場接近於美國 市場,並且為加拿大建立供應網路將打下為其被為大得多的美國需要的基礎 市場。 利用一次成功的廣告活動和積極的口頭傳播, 並且透過把來自現有的歐洲供應者的進口與新近招募的本地供應者結合起來,加拿大選手不久是一次成功。 廣告活動集中於口號," 宜家" :來自瑞典的不可能的家具商店," 哪個被一個大角麋的頭的漫畫畫支援,用鹿角完成。 大角麋象徵已經在德國表現得非常好,建立自然的合作" 由於北方," 以及建立一幅公司瞄準的在更年輕的部分裡玩得好的輕鬆的玩樂的圖像。 給那些口號和那些大角麋那些加拿大人好同樣回答,以及到宜家幽默cartoonlike廣告嘲弄瑞典遺產(" 擰入一只燈泡需要多少瑞典人? 停放沃爾沃的擰入燈泡和一的2 -1 " ),beacme 經常聽到笑話的。

    Source(s): 自己
  • 1 decade ago

    Canadian Entry

    To prepare for eventual entry into the United States, IKEA first expanded into Canada. Canadian Entry

    To prepare for eventual entry into the United States, IKEA first expanded into Canada.

    加拿大進入

    為了要準備最後的進入美國, IKEA 首先擴大為加拿大了。

  • 1 decade ago

    加拿大詞條為最後的詞條做準備進入美國, IKEA 第一次擴展了進入加拿大。加拿大市場是緊挨美國市場, 並且創造供應網路為加拿大會打基礎為什麼是需要的為更大的美國市場。得出一個成功的廣告戰和正面詞嘴, 和由最近結合吸收了地方供應商以進口從現有的歐洲供應商,

    加拿大詞條很快是成功。廣告戰被集中了在口號附近, "IKEA":The 不可能的傢具店從由麋的頭的卡通圖畫支持的瑞典, ", 完成與鹿角。麋標誌很好演奏了在德國, 創造自然associations"with 北部," 並且並且創造演奏很好在更加年輕的段公司樂趣和比賽的圖像瞄準了。加拿大人相等地很好反應了口號和麋, 並且IKEA 的幽默cartoonlike ads 嘲笑在它的瑞典遺產("它多少把瑞典人帶對螺絲在電燈泡? Two-one 對螺絲在電燈泡, 和一個停放Volvo"), beacme 經常聽見笑話。

    Source(s): 奇摩搜尋語言工具
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