What is a promotion plan???

如題…

我仲想問下 promotion plan 係咪等於 marketing plan???

咁 promotion plan 係咪同 promotional plan 一樣???

1 Answer

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    Lv 5
    1 decade ago
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    (1) Marketing Plan is not same as promotion plan (or your saying "promotional plan).

    A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.

    A marketing plan may be part of an overall business plan (marketing basic concept:4 P). Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

    A promotion plan is one of 4's P marketing concept. There are four main aspects of the Promotional plan. These consist of:

    Advertising- Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

    Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.

    Personal selling- A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation.

    Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone.

    Sales promotion- Incentives designed to stimulate the purchase or sale of a product, usually in the short term.

    Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

    Public relations- Non-paid non-personal stimulation of demand for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media.

    Examples: Newspaper and magazine articles/reports, TV and radio presentations, Charitable contributions, speeches, issue advertising, and seminars.

    (2) "Promotional plan" is carried gammatical mistakes.

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