Why do stores put like 1.99 or .99 as the price of something?

You know how stores put 99 cents instead of a dollar as the price. Why not just put 2.00 instead of 1.99 or put 1.00 instead of .99? Really random question, i know. I'm curious.

3 Answers

  • 1 decade ago
    Favorite Answer

    Stores use this as a psychological technique. Customers tend to ignore the cents without rounding up, making them see "$2" and "$1" instead of "$2.00" and "$1.99".

  • Anonymous
    1 decade ago

    because it looks cheaper than saying 2.00 or 1.00

  • 6 years ago

    It will save you a cent so why the heck not?

Still have questions? Get your answers by asking now.