can anybody help me out? What sort of weaknesses and strengths can you think of American Airlines has?

2 Answers

Relevance
  • Sandy
    Lv 7
    1 decade ago
    Best Answer

    SWOT Analysis at American Airlines, Inc.

    Strengths

    * The world largest airlines

    * The heart of almost every innovation, from discount fare to frequent flyer

    * Wide and Large channel of distribution and subsidiaries offices

    * World-Class Customer Service (SABRE Group)

    * The Leader of Market share in the Airlines industry

    * Modern computer reservation systems and Modern Baggage Handling

    * Strong Image Brand/Well perception

    * Rapid growth and Ambitious expansion plan (look at the chart below)

    * Alliance between AA and British Airways will be a powerful force. They together control 60 % of flights between the UK and the US.

    Weaknesses

    * Human Resources trouble. There are 2 major strikes since 1993. The first one was happened in 1993 when the Association of Flight Attendants went on strike. The second one was the Allied Pilots Association threat’s strike in 1997.

    * Financial trouble which is caused by the over-expansion of the increasing fleets

    * The big mistakes that its CEO/Chairman has already done, such as over-expansion, cost cutting Union contracts (that caused 2 major strikes in the last 5 years) and the conversation between AA’s CEO with Chairman of Braniff, Inc that produced an anti trust law suit from Justice Department.

    * Unclear Market Segmentation: Business travelers or Pleasure travelers.

    * Failure to manage its cost resulted AA lost its profitability in recent years

    * Low Overall Satisfaction Service Rating Index(Source: Consumer report, July’91)

    You can find the Opportunities and Threats at the link if you're interested

  • amede
    Lv 4
    3 years ago

    "the main suitable argument against democracy is a 5-minute communique with the common voter." Winston Churchill The strengths and weaknesses the two come right down to a minimum of one difficulty, the voter. regrettably, at present maximum folk of electorate are massively misinformed or uninformed and are too lazy to place the attempt in to instructing themselves on the themes as evidenced by applying the present difficulty and the previous two decades. till such time while money is faraway from the election technique and the media returns to reporting the information rather of cheerleading issues won't replace plenty.

Still have questions? Get your answers by asking now.