徵求英文翻譯高手(贈20點)

Yahoo! Consumer Direct Marries Purchase Metrics to Banner Ads Abstract As little as two years ago, many advertising pundits were bemoaning the inevitable demise of the banner ad on the Internet. But maybe they were too quick to judge. This case reveals how Yahoo!, in combination with ACNielsen’s... show more Yahoo! Consumer Direct Marries Purchase Metrics to Banner Ads


Abstract
As little as two years ago, many advertising pundits were bemoaning the inevitable demise of the banner ad on the Internet.
But maybe they were too quick to judge.
This case reveals how Yahoo!, in combination with ACNielsen’s Homescan®, has developed a methodology (Consumer Direct) to evaluate the true effectiveness of banner ads, from ad exposure to shopping cart.
It also reveals the role Dynamic Logic played in conducting postexposure ad evaluation.
www.yahoo.com; www.acnielsen.com; www.dynamiclogic.com
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