I am trying to stop using permanent hair color, so I used this product to strip the existing color, recolored with semi-permanent color, and hopefully, months (and many cuts) from now, get back to my natural color. I looked at all the comments and tried a combination with pretty good success. First, I didn't use the liquid fixer but hot water (1/3c) instead. I kept on my hair for 30 min including the 10 minutes it took to apply, and let's just say it really worked; looked bleached in unevenly self-applied, overly dyed sections. Used semi-permanent, wash away color that was close to the (natural) color revealed in other sections, and it looks good, sort of like it has highlights. I like it, and am optimistic. Think rinsing away permanent color whether to start over or try something new is a good idea. Good luck!