If you are a Toyota fan, then TRD wouldn't be just "badge engineering" as you had previously mentioned. TRD is an in- house tuning shop much like how Nismo is to Nissan, AMG as well as Brabus is to Mercedes, M series is to BMW, Ruff as well as Gemballa is to Porsche, etc etc...which in turn provide high performance hardware such as suspension, turbos/superchargers, wheels, etc etc for auto enthusiasts.
At this point in time, there are 2 branches for TRD, one is TRD Japan & the other is TRD USA each responsible for involvement in their local racing events from JGTC (Japan Touring Car Series & its affiliates) to CORR (local USA off-road events & affiliates such as NHRA Import Drags).
Sad to say, TRD or better yet, Toyota headquarters has placed the TRD logo on some vehicles that I would personally wince at when I see them. Unfortunately, some people are not aware of the long racing history involved with the TRD moniker because of the way the logo has been handled for the consumer. Hopefully, someone can someday see the error in this & act accordingly....
Have a brother who used to race locally and was fortunate enough to obtain sponsorship from TRD "back in the day"...he owns a local car repair shop now, but still involved in one way or another in the car tuning scene...especially in the import drift scene that interest seems to have risen in recent years...car tuning to both of us (& we're "old" by today's standards-42 & 44 respectively) is STILL FUN!!! lol
· 1 decade ago