薇婷 asked in 社會與文化語言 · 1 decade ago

中翻英 文章翻譯 贈20點

星巴克之所以能飛速成長,是因為星巴克有兩大堅持:

一是產品不斷創新

二是把員工擺在第一位。

在產品方面,星巴克從最原始的咖啡豆出發,到後來發展為新鮮現煮咖啡,現在兼賣冰淇淋、泰舒茶,還跨足娛樂事業,賣起CD及DVD。

星巴克的策略是,跟不同的產業或企業合作不同的產品

例如星巴克跟醉爾思冰淇淋合作咖啡冰淇淋、已成為美國咖啡冰淇淋第一品牌;跟百事可樂合作星冰樂瓶裝飲料、已創造八億美元業績;在台灣則跟統一企業合作冷藏杯裝飲料。

這應該是星巴克成功的策略!!!

2 Answers

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  • 1 decade ago
    Best Answer

    星巴克之所以能飛速成長,是因為星巴克有兩大堅持:

    一是產品不斷創新

    二是把員工擺在第一位。

    The rapid growth of Starbucks has been achieved by focusing on two major objectives:

    First, constant innovation for its products.

    Second, always putting its employees first.

    在產品方面,星巴克從最原始的咖啡豆出發,到後來發展為新鮮現煮咖啡,現在兼賣冰淇淋、泰舒茶,還跨足娛樂事業,賣起CD及DVD。

    Starbucks was originally based on selling coffee beans as its main product market, and then it proceeded to fresh make coffee. Presently, the company has extended its market into selling ice cream and Tazo tea. Starbucks has also invested in different industries, such as entertainment to sell CD and DVDs.

    星巴克的策略是,跟不同的產業或企業合作不同的產品

    The strategies for Starbucks are to cooperate with different industries and businesses with various products.

    例如星巴克跟醉爾思冰淇淋合作咖啡冰淇淋、已成為美國咖啡冰淇淋第一品牌;跟百事可樂合作星冰樂瓶裝飲料、已創造八億美元業績;在台灣則跟統一企業合作冷藏杯裝飲料。

    For instance, Starbucks and Dreyer's teamed up to produce coffee-flavored ice cream. This collaboration has impelled this coffee-flavored ice cream to become the most popular brand in America. In addition, Starbucks has formed a partnership with Pepsi to launch a product named DoubleShot, which has initiated gross sales of eight hundred million US dollars.

    這應該是星巴克成功的策略!!!

    This has definitely been a successful tactic for Starbucks.

    References:

    http://www.dreyers.com/main/index.asp?b=104 (為醉爾思冰淇淋的網站)

    http://www.bizjournals.com/seattle/stories/2002/06... (百事可樂合作星冰樂瓶裝飲料)

    Source(s): 以上文法完全正確喔!專業的英文喔!
  • 魷魚
    Lv 6
    1 decade ago

    The reason that Starbucks can grow rapidly, is because Starbucks has in a big way two insisted:

    First, the product innovates two is unceasingly suspends the staff at first.

    In the product aspect, Starbucks embarks from the most primitive coffee bean, to afterward develop to freshly presently boils the coffee, now concurrently sells the ice cream, peacefully to extend the tea, but also the cross full entertainment enterprise, sells CD and DVD.

    Starbucks's strategy is, with different industrial or enterprise cooperation different product

    For example Starbucks with is drunk to think of the ice cream cooperation coffee ice cream, to become the American coffee ice cream first brand; With the Pepsi Cola cooperation star ice happy bottled drink, has created 800,000,000 US dollars achievements; In Taiwan with unification enterprise cooperation refrigeration cup attire drink.

    This should be the Starbucks successful strategy!!!

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