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- Hui-chuan CLv 51 decade agoFavorite Answer
The rapid growth of Starbucks has been achieved by focusing on two major objectives:
First, constant innovation for its products.
Second, always putting its employees first.
Starbucks was originally based on selling coffee beans as its main product market, and then it proceeded to fresh make coffee. Presently, the company has extended its market into selling ice cream and Tazo tea. Starbucks has also invested in different industries, such as entertainment to sell CD and DVDs.
The strategies for Starbucks are to cooperate with different industries and businesses with various products.
For instance, Starbucks and Dreyer's teamed up to produce coffee-flavored ice cream. This collaboration has impelled this coffee-flavored ice cream to become the most popular brand in America. In addition, Starbucks has formed a partnership with Pepsi to launch a product named DoubleShot, which has initiated gross sales of eight hundred million US dollars.
This has definitely been a successful tactic for Starbucks.
http://www.bizjournals.com/seattle/stories/2002/06... (百事可樂合作星冰樂瓶裝飲料)Source(s): 以上文法完全正確喔!專業的英文喔!
- 魷魚Lv 61 decade ago
The reason that Starbucks can grow rapidly, is because Starbucks has in a big way two insisted:
First, the product innovates two is unceasingly suspends the staff at first.
In the product aspect, Starbucks embarks from the most primitive coffee bean, to afterward develop to freshly presently boils the coffee, now concurrently sells the ice cream, peacefully to extend the tea, but also the cross full entertainment enterprise, sells CD and DVD.
Starbucks's strategy is, with different industrial or enterprise cooperation different product
For example Starbucks with is drunk to think of the ice cream cooperation coffee ice cream, to become the American coffee ice cream first brand; With the Pepsi Cola cooperation star ice happy bottled drink, has created 800,000,000 US dollars achievements; In Taiwan with unification enterprise cooperation refrigeration cup attire drink.
This should be the Starbucks successful strategy!!!