Well people probably don't check or don;t care that there are 29 other similar posts, lol. And the reason they play each other every year is because a couple of reasons relative to ratings and hype.
First reason: Tom Brady vs Peyton Manning. These are the two best qbs in the league. They are both going to Canton at the end of their careers and will be among the best qbs and will break great feats along the way. It's like the modern day era of Montana and Marino. But then on top of this with these two great qbs that are very popular and big names. We as NFL fans have not had such luxuries in the past with the way things worked out as far great teams and qbs playing against each other. I mean think of hype there would have been if Marino played a game against Montana's niners? I mean for all of Elways and Marino's careers they only played each other a few times, but when they did it was newsworth, because they are one of the best qbs in the history of the NFL going at it.
Reason 2- These have consistently been the best two teams in the league the past 5 or more seasons. And the Colts are just in the South, so it's not like they are making a big adjustment here with the schedule.
Reason 3- The Rivalry that has come from these two great teams and the story lines that have evolved from this. I mean it was not too long ago that it seemed that the Patriots had the Colts number. For the best 5 season these two teams have met each other. And in this the Colts lost some heartbreaking games and just hard fought games that are bound to creat such rivalries. I mean I hate the Pats as a Dolphins fan, but I would also hate the Pats if I was a Colts fan with the way they have lost in the past seasons againg the Pats. One season the Patriots were up 38-14 at Indy in the second half. Indy storms back and is down 34-38. And they have the ball at the Patriots goalline with little time left for the go ahead TD whcih u wouild think. Well they get stuff one yard short on all downs and one yard with little time left from winning the game when the pats were reeling the wholte time. Talk about heart breaking. T
Then they meet again in the playoffs and the Pats beat them again. And another close game where the colts miss a last second fg that would have tied the game to bring it to OT in the next regular season game. They meet again in the playoffs and the pats knock them out again win another superbowl and have basically been the obstacle that have stopped the colts from getting to the superbowl for the most part.. AFC championsip game or playoff game after the other, and each time the Pats beating them. Then you add the story line about Manning having great stats but Brady has the Rings, Belechick is in Mannings head as Manning plays great against other teams but struggled against Bill's Pats in these losses. So all this drama added and finally the past two seasons the Colts get the "monkey off their backs" and finally beat the Patriots for the 2005 season and then last season a victory in the regular season and then that dramatic victory in the championship game and now it's a full blown rivalry since it's not once sided anymore, but very competitve and such instense games that rivalries brings along with the fans even thought not in the same division, I think not likeing the other team not too much.
This has become an out of division rivalry that can happen sometimes when teams are great, therefore, meet each other a lot from regular season and later on in the playoffs each year. Kind of like how the Cowboys and 49ers were like big rivals and playing each other in hard fought game and the hype there, because of the two top teams and qbs. But you add all these elements to it that is even bigger for the Pats and Colts, and you are damn well sure schedule makers are going to chart these two teams playing each other at some point in the season, becaue of the reason I have stated that adds hype and fan interest, which equals excitment, thus ratings. Therefore, great for nfl fans and great for broadcasts. The Colts were a former AFC East team too.