How come guys find women in "men's magazines" sexy with all their makeup and then say they prefer "natural" ?

Okay, in reality, they put make up on you,even if you look "natural" in a magazine. Then they do your hair and tell you how to sit or stand. When you see a woman for real or maybe one of your friends who wears makeup in a similar style as in a magazine, you say it's not natural and that she looks... show more Okay, in reality, they put make up on you,even if you look "natural" in a magazine. Then they do your hair and tell you how to sit or stand. When you see a woman for real or maybe one of your friends who wears makeup in a similar style as in a magazine, you say it's not natural and that she looks better without it. But the woman in a magazine has the same makeup and you don't mind it. Why is that?
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