Yeah, it looks like you shoved the earwax in too far. You should never use Q-tips to clean your ears, you'll just make the stuff pack in further.
There is a special type of earwax remover/ear cleaner that has a flattened end with a bit of a curve/hook. The disposable kind is capped at one end with a Q-tip. I've only seen the metal kind in travel manicure kits (nail clippers, nail file, cuticle clippers/scissors, and earwax cleaner) here in America. These are specially made for earwax removal and work wonderfully.
If you can find one of these, try using one to get the earwax out. If the earwax is too far in, go to the doctor.