I find them annoying as hell because they look like they are trying to be so cool and try to look so sullen and hostile (the ones I encounter occasionally) so it ends up that people who see them think that we are all like that. The long black robes, the pentagram the size of a gymnasium, the black eye makeup and white skin, they look like vampires and people think they are weird. Now, I have no problem with pagans dressing however they fell comfortable dressing. But I have talked to some of them at a local pagan bookstore and they have no clue as to what the practice is all about. They look at me dressed in jeans and a T-shirt and wonder if I am a "real" Witch, since I don't look like one.
I am so sorry to say this but they give those of us who are the real thing such a bad name, and they make it a million times more difficult for us to be taken seriously by the mainstream. They are clogging up the true craft and making it difficult for people to recognize a true pagan or Witch.
I have had good occasions to try to educate some people about the truth about what Witches can and can't do, and what real magic is. They watch Charmed and pretend with athames, and it is so silly. I told them that real magic takes education, practice, concentration, and it doesn't come from a book, it comes from your heart and your brain.
When they find out it requires some work, they go back to their pretending. It is easier. The easy road will always attract those who don't really want to commit themselves to the path, they just want to get credit for being "that word" so they can come across as spooky. To a real Witch they just come across as being silly.
What can be done? We can try to educate them, but I think that these fake pagans will die out a natural death when it no longer benefits them, ie, when it no longer is to their advantage (in their minds) to say they are a pagan, a Witch or whatever they say they are. The wheat will separate from the chaff and the true Witch will remain among us.
Lady Morgana )0(