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asked in 社會與文化語言 · 1 decade ago

(英文翻譯)中翻英,請幫我翻這一段”摘要”(拒翻譯軟體直翻)

(英文翻譯)中翻英,請幫我翻這一段"摘要"(拒翻譯軟體直翻)

(拒翻譯軟體直翻)(拒翻譯軟體直翻)(拒翻譯軟體直翻)謝謝!!!

題目:消費者對於汽車旅館行銷策略滿意度之研究

摘 要

本研究旨在探討消費者對汽車旅館行銷策略滿意度,以消費大台北地區的汽車旅館消費者為對象,共回收有效問卷172份,透過問卷分析了解行銷策略滿意度的情形。本研究將汽車旅館整體觀感消費者滿意度、行銷策略顧客接受滿意度二部分經由因素分析,汽車旅館整體觀感消費者滿意度萃取二個因素,分別是:(1)「服務態度因素」、(2)「整體設施因素」。另外將行銷策略顧客接受滿意度萃取四個因素分別是:(1)「產品策略因素」、(2)「推廣因素」、(3)「公共關係因素」及(4)「競爭因素」。就個人屬性的差異方面,因消費者性別的不同在「產品策略因素」及「競爭因素」有顯著的差異;消費者因教育程度的不同在「服務態度因素」、「推廣因素」及「競爭因素」有顯著的差異;消費者的婚姻狀況在「整體設施因素」及「競爭因素」也有顯著的差異;屆時,本研究結果可提供汽車旅館業者欲執行行銷策略時之參考。

Update:

還有下面這一些,謝謝

關鍵詞:汽車旅館、行銷現況、行銷策略、消費者滿意度

3 Answers

Rating
  • ?
    Lv 5
    1 decade ago
    Favorite Answer

    題目:Consumers are on sale throughout the research of tactics satisfaction to the motel

    摘 要:This research aims at discussing consumers and is on sale throughout tactics satisfaction to the motel, in order to consume the motel consumers of the large area of Taibei retrieve 172 effective questionnaires altogether as the marriage partner, analyse through the questionnaire that understands the situation on sale throughout tactics satisfaction. Research this motel whole impressions customer satisfaction, on sale throughout tactics customer accept satisfaction two part analyse via the factor, the whole impressions customer satisfaction of the motel extracts two factors, including: (1)' the attitude factor ', (2)' the factor of whole facilities '. Whether on sale throughout tactics customer accept satisfaction extract 4 factors in addition. (1)' the tactics factor of the products ', (2)' the promotion ', (3)' public relations factor ' and (4)' the competition factor '. Difference of personal attribute, there are apparent differences in ' the tactics factor of the products ' and ' the competition factor ' because of the change of consumer's sex; Consumer because of the change of education degree in ' attitude factor ', ' promotion ' and ' the competition factor ' there are apparent differences; Consumers' marital status has apparent differences in ' the factor of whole facilities ' and ' the competition factor '; When the time comes, the reference when this person who can be offered to the lodging industry of the automobiles result of study wants to carry out and is on sale throughout the tactics.

    關鍵詞:Motel, marketing present situation, marketing tactics, customer satisfaction

    Source(s): 一位英文系的畢業生
  • 8 years ago

    可以看看這裏的行銷軟體吧, http://www.softwowo.com/

    呻僦

  • 1 decade ago

    Topic: Consumer research regarding motel marketing strategy degree of

    satisfaction

    Abstract

    This research is for the purpose of discussing the consumer to the

    motel marketing strategy degree of satisfaction, take expends north

    the wardroom the local motel consumer as the object, altogether

    recycles effectively asked volume 172, pass the inquiry volume

    analysis understanding marketing strategy degree of satisfaction the

    situation. This research the motel overall impression consumer degree

    of satisfaction, the marketing strategy customer accepts the degree of

    satisfaction two parts by way of the factor analysis, the motel

    overall impression consumer degree of satisfaction extract two

    factors,Respectively is: (1)"service attitude factor", (2)"overall facility

    factor". Moreover will sell the strategy customer to accept the degree

    of satisfaction extract four factors respectively will be: (1)"product

    strategy factor", (2)"promoted factor", (3)"public relation factor"

    and(4)"competition factor". On individual attribute difference aspect,

    because the consumer sex differently and "the competition factor" has

    reveals the difference in "the product strategy factor"; The consumer

    because the education level differently in "the service attitude

    factor", "the promoted factor" and "the competition factor" has

    reveals the difference; Consumer's marital status and "the competition

    factor" also has reveals the difference in "the overall facility

    factor"; At the appointed time, this findings may provide the motel

    industry to want to carry out time the marketing strategy the

    reference.

    Key word: Motel, marketing present situation, marketing strategy,

    consumer degree of satisfaction

    (希望能幫到你)

    Source(s): 個人+英文辭典
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