I have two recommendations for you (as a Senior HR Specialist who has sat through many sales/marketing presentations at interviews). 1. If you have done a similar role in the past, do your presentation on the market analysis you have conducted in the past. This will demonstrate to the employer that you have the skills they are looking for. 2. If you have not done this role in the past, then do some research on the relevant market and channels, and focus your presentation on that. This will show the employer that you have the research skills they are looking for and understand their market. You probably want to focus on things like identifying the most profitable channels, sell-in and sell-through opportunities, etc. Remember, all the audience really wants to see is what can you do that is relevant for the role you are applying for. If you do a SWOT analysis on the company you are applying for, you haven't really shown that you understand their marketplace, which is what the role is about. Good luck!