"Cloverfield" is the code name of an upcoming science fiction film produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. First publicized in advance screenings of Transformers, the secret project is slated for a January 18, 2008 release. Paramount has been reported to be carrying out a viral marketing campaign to promote the film. The as yet untitled film may also be using the working title "The Parasite" or "Slusho.
As Transformers showed high tracking numbers before its release, Paramount decided to release a teaser for "Cloverfield" before the film to build hype. The teaser footage is shot with a hand-held camera to emulate a home-movie style, and did not reveal the name of the film, but showed a release date of January 18, 2008. It is not yet verified if the film will carry the same style. The teaser was leaked onto YouTube by people who recorded it with camcorders, but Paramount invoked its copyright claim to have the links removed. Paramount eventually made the teaser trailer available to the public at Apple.com. Following the teaser's release, USA Today (among other outlets and media blogs) reported the hype among moviegoers regarding the lack of title in its screening and the background of the film itself.