What should I know about PR5- 6 rank websites before I'll buy them from previous owner?

The thing is I'm creating commerce website and I'd like to drag some new customers to it by adding link on PR5 website I'd buy. However I don't know anything about how high rank websites have so much traffic on them - is it bc of the links on them ?.. Does somebody know any useful-easy book about... show more The thing is I'm creating commerce website and I'd like to drag some new customers to it by adding link on PR5 website I'd buy.
However I don't know anything about how high rank websites have so much traffic on them - is it bc of the links on them ?..
Does somebody know any useful-easy book about domains, ranks and websites? What is the best idea to make mike website high rank - Thanks so much!
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