Cloverfield is a 2008 science fiction film produced by J.J. Abrams, directed by Matt Reeves, and written by Drew Goddard. First publicized in advance screenings of Transformers, the secret project is slated for a January 18, 2008 release.
In February 2007, Paramount Pictures secretly greenlighted the project Cloverfield to be produced by J.J. Abrams, directed by Matt Reeves, and written by Drew Goddard. The casting process was also carried out in secret, with no script being sent out to candidates. With production estimated to have a budget of $30 million, filming began in mid-June in New York. The footage is shot with a hand-held camera to emulate a home-movie style. Due to Transformers showing high tracking numbers before its release, Paramount decided to release a teaser for Cloverfield before the robot film to build hype. The teaser did not reveal the name of the film, but it showed a release date of January 18, 2008 for the film. The teaser was leaked onto YouTube by people who recorded it with camcorders, but Paramount invoked its copyright claim to have the links removed.