Strategies of brand
Starbucks established the brand before starts to develop other commodities. For example the moon cake gift contained the coffee gift, the coffee egg rolls, and so on gift. Let everybody have the choice besides of coffee, and coordinated the season to promote a series of products. The brand strength that the utilization already had fast expands new commodity to save the promoted expense in addition.
In addition kind of advertisement way
Starbucks let their employees to promote its' marketing. They understand the brand is not an advertisement. The brand is established of the interaction between the employees and the customers. If the employees’ morale demoralize, it will affect the consumers’ feeling of quality. Gain the loyalty of customers before establish of brand. Firstly, Starbucks set out to well train its employees and teach the knowledge about coffee to customers by these well-trained employees.
Taiwan has the Starbucks coffee shop quantity inferior to England and Japan. Starbucks uses the low price strategy in Mainland China in order to encourage drinks of coffee.
Starbucks business goal is establishing the brand awareness and the high quality image. They expand the retail shop with other enterprise capital in order to achieve the goal.
- miniLv 51 decade agoFavorite Answer
Starbucks was already a recognized brand way before it
started to develop other commodities. For example, the
moon cake gift set contained coffee, the coffee egg rolls,
and etc. It allowed all consumers have choices other than
coffee, and coordinated seasonal promotions to market a
series of products. The brand strength was utilized to
expand new commodity rapidly, and furthermore it saved
the expense of promotion.
Starbucks let their employees to promote marketing.
Starbucks understands that the brand cannot be established
by an advertisement, it is established by the interaction
between the employees and the customers. If the employees
were demoralized, the consumers would have less confidence
in product quality. A well established brand depends on the
gaining of loyalty by customers. Therefore, Starbucks set
out to well train its employees and had them teach customers
about fine coffee.
The number of Starbucks coffee shop in Taiwan exceeds that
of England and Japan. Starbucks adopts the low price
strategy in Mainland China in order to encourage coffee
consuming. Starbucks business goal is establishing brand
awareness and high quality image. It expands the retail shop
with other enterprises’ capital in order to achieve the goal.