? asked in 社會與文化語言 · 1 decade ago

請英文高手幫我檢查~~

裡面有些文法有誤~~

請各位英文高手幫我檢查更正~~

謝謝!

Strategies of brand

Starbucks established the brand before starts to develop other commodities. For example the moon cake gift contained the coffee gift, the coffee egg rolls, and so on gift. Let everybody have the choice besides of coffee, and coordinated the season to promote a series of products. The brand strength that the utilization already had fast expands new commodity to save the promoted expense in addition.

In addition kind of advertisement way

Starbucks let their employees to promote its' marketing. They understand the brand is not an advertisement. The brand is established of the interaction between the employees and the customers. If the employees’ morale demoralize, it will affect the consumers’ feeling of quality. Gain the loyalty of customers before establish of brand. Firstly, Starbucks set out to well train its employees and teach the knowledge about coffee to customers by these well-trained employees.

Conclusion

Taiwan has the Starbucks coffee shop quantity inferior to England and Japan. Starbucks uses the low price strategy in Mainland China in order to encourage drinks of coffee.

Starbucks business goal is establishing the brand awareness and the high quality image. They expand the retail shop with other enterprise capital in order to achieve the goal.

1 Answer

Rating
  • mini
    Lv 5
    1 decade ago
    Favorite Answer

    Branding Strategies

    Starbucks was already a recognized brand way before it

    started to develop other commodities. For example, the

    moon cake gift set contained coffee, the coffee egg rolls,

    and etc. It allowed all consumers have choices other than

    coffee, and coordinated seasonal promotions to market a

    series of products. The brand strength was utilized to

    expand new commodity rapidly, and furthermore it saved

    the expense of promotion.

    Alternative Advertisement

    Starbucks let their employees to promote marketing.

    Starbucks understands that the brand cannot be established

    by an advertisement, it is established by the interaction

    between the employees and the customers. If the employees

    were demoralized, the consumers would have less confidence

    in product quality. A well established brand depends on the

    gaining of loyalty by customers. Therefore, Starbucks set

    out to well train its employees and had them teach customers

    about fine coffee.

    Conclusion

    The number of Starbucks coffee shop in Taiwan exceeds that

    of England and Japan. Starbucks adopts the low price

    strategy in Mainland China in order to encourage coffee

    consuming. Starbucks business goal is establishing brand

    awareness and high quality image. It expands the retail shop

    with other enterprises’ capital in order to achieve the goal.

    你的第二段標題應該是指另類廣告方式吧?要用

    Alternative來表示。

    Source(s): 廣告系畢業的我
Still have questions? Get your answers by asking now.