# 英文翻譯 可以幫我翻譯一下嗎~很急...20點

1) Overview

2) Measurement and Scaling

3) Primary Scales of Measurement

Nominal Scale

Ordinal Scale

Interval Scale

Ratio Scale

4) A Comparison of Scaling Techniques

5) Comparative Scaling Techniques

Paired Comparison

Rank Order Scaling

Constant Sum Scaling

Q-Sort and Other Procedures

6) Verbal Protocols

7) International Marketing Research

8)Ethics in Marketing Research

Measurement means assigning numbers or other symbols to characteristics of objects according to certain pre-specified rules.

One-to-one correspondence between the numbers and the characteristics being measured.

The rules for assigning numbers should be standardized and applied uniformly.

Rules must not change over objects or time.

Scaling involves creating a continuum upon which measured objects are located.

Consider an attitude scale from 1 to 100. Each respondent is assigned a number from 1 to 100, with 1 = Extremely Unfavorable, and 100 = Extremely Favorable. Measurement is the actual assignment of a number from 1 to 100 to each respondent. Scaling is the process of placing the respondents on a continuum with respect to their attitude toward department stores.

Update:

Rating

1)Overview...概觀

2) Measurement and Scaling...量(ㄉㄧㄤˊ) 度(ㄉㄨˋ)和訂定尺度

3) Primary Scales of Measurement... 測量時使用的的主要尺度

Nominal Scale... 名目尺度

Ordinal Scale... 順序尺度

Interval Scale... 區間尺度

Ratio Scale... 比例尺度

4) A Comparison of Scaling Techniques... 尺度訂定技術的比較

5) Comparative Scaling Techniques... 比較性尺度的訂定技術

Paired Comparison... 兩兩比較

Rank Order Scaling... 階梯順序尺度

Constant Sum Scaling... 「常數和」尺度

Q-Sort and Other Procedures...Q-類型和其他程序

6) Verbal Protocols... 文字協定

7) International Marketing Research...國際的行銷研究

8)Ethics in Marketing Research... 行銷研究之倫理

Measurement means assigning numbers or other symbols to characteristics of objects according to certain pre-specified rules.

=>對依據某些預設規律而得之物件特性，賦與測量意義之數字或符號。

One-to-one correspondence between the numbers and the characteristics being measured.

=>數字和受測量特性之間一一對應

The rules for assigning numbers should be standardized and applied uniformly.

=>賦予數字時應有標準而統一的運用的規則

Rules must not change over objects or time.

=>該規則不得因物件或時間而隨意變動。

Scaling involves creating a continuum upon which measured objects are located.

=>尺度設定工作應包括於受測物件所在位置之上建造一個連續集合。

Consider an attitude scale from 1 to 100. Each respondent is assigned a number from 1 to 100, with 1 = Extremely Unfavorable, and 100 = Extremely Favorable. Measurement is the actual assignment of a number from 1 to 100 to each respondent. Scaling is the process of placing the respondents on a continuum with respect to their attitude toward department stores.

=>試想從 1 到 100 之態度性尺度，從1 到 100為每一對應項各分配一個數字, 1＝非常不宜，而 100＝非常適合，測量工作就是實際賦予每一對應項一個數字。本尺度的訂立，是一個為對百貨公司的態度在一個連續區間中分別安置其對應項的程序。

註：

名目尺度： 沒有順序、距離或原點關係(如用1、2、3、4代表部門別)

順序尺度 ： 具有順序關係，但沒有距離和原點關係，2不表示為1的2倍(如成績排名)

區間尺度： 有順序及距離關係但沒有唯一的原點(如0至100的評分)

比例尺度：具有順序和距離關係，也有唯一的原點(如金錢、回收率)

2007-05-15 12:34:44 補充：

Verbal Protocols... 文字協定

有別於

數字協定 Numerical Protocols

1) Overview...概觀

2) Measurement and Scaling...測量和縮放比例

3) Primary Scales of Measurement... 測量的初期刻度

Nominal Scale...名義上的刻度

Ordinal Scale...順序的刻度

Interval Scale...間隔刻度

Ratio Scale...比刻度

4) A Comparison of Scaling Techniques...攀爬技術的比較

5) Comparative Scaling Techniques...比較級縮放比例技術

Paired Comparison...成雙成對的比較

Rank Order Scaling...茂盛的次序縮放比例

Constant Sum Scaling...持續的總數縮放比例

Q-Sort and Other Procedures...Q-類型和其他的程序

6) Verbal Protocols... 口述的記錄

7) International Marketing Research...國際的行銷研究

8)Ethics in Marketing Research...道德規範在銷售研究方面

Measurement means assigning numbers or other symbols to characteristics of objects according to certain pre-specified rules.

=>測量意指依照特定的前指定的規則分配數字或其他的象徵到物體的特性。

One-to-one correspondence between the numbers and the characteristics being measured.

=>數字和特性之間的一對一的通信被測量。

The rules for assigning numbers should be standardized and applied uniformly.

=>分配數字的規則應該統一地被標準化而且應用。

Rules must not change over objects or time.

=>規則不能變更物體或者定時。

Scaling involves creating a continuum upon which measured objects are located.

=>縮放比例包括哪些標準的物體被設置之上創造一個連續性。

Consider an attitude scale from 1 to 100. Each respondent is assigned a number from 1 to 100, with 1 = Extremely Unfavorable, and 100 = Extremely Favorable. Measurement is the actual assignment of a number from 1 to 100 to each respondent. Scaling is the process of placing the respondents on a continuum with respect to their attitude toward department stores.

=>從 1 到 100 考慮態度刻度。每個應答者從 1 到 100 被分配一個數字, 與 1= 非常地不宜的, 和 100= 非常地有利的。測量是數字的真實任務從 1 到 100 對每應答者。縮放比例是放應答者在有關於他們的對於百貨公司的態度一個連續性上的程序。