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SWOT analysis and for Malaysia Airlines(MAS)?
strenght weakness opportunities and threats for malaysia airlines....complete swot analysis
3 Answers
- mktgurlLv 41 decade agoFavorite Answer
Here's a SWOT example (Virgin Atlantic Airlines):
Strengths
-Differentiation based on value, service, and price
-Universal appeal to wide variety of customers
-Established and highly-recognizable brand image
-Innovative features that distinquish the company name
-Talented management team
-Strong, well-designed organizational structure
Weaknesses
-Some underdeveloped channels
-Underdeveloped distribution system
-Marketing primarily focused on London market
-Ineffective utilization of alliances and partnerships
Opportunities
-Increased tourism with the improvement of the economy
-Alliances and mergers
-Airline growth post-recovery because of the trimming of the airlines since 2000
-Latin America as a low-terror, high growth potential market
-280 airports within Europe
-No major carriers dominating Intra-EU aviation market
-Germany, Spain, and France
-Asian market expectation
Threats
-Terrorism leading to decreased tourism and confidence in the airlines
-Health problems
-Regulation problem for airlines aiming to merge or grow
-On-going supply surplus resulting in maintained low revenues
-Internet booking allowing greater price transparency
-Improved telecommunications decreasing business travel
You could adapt a similar structure to what applies to Malaysia Airlines; What affects one international airline might not affect another, so you're better off looking through the financial and shareholder reports for Malaysia Airlines.
- cinemaveLv 41 decade ago
Don't know enough about the company to help, but take a look at their annual report, sometimes you can find this stuff hidden in there.