SWOT analysis and for Malaysia Airlines(MAS)?

Question

strenght weakness opportunities and threats for malaysia airlines....complete swot analysis

Update:

http://hq.malaysiaairlines.com/mh/eng/about_us/inv...

Answer 1

Best Answer

Here's a SWOT example (Virgin Atlantic Airlines):

Strengths

-Differentiation based on value, service, and price

-Universal appeal to wide variety of customers

-Established and highly-recognizable brand image

-Innovative features that distinquish the company name

-Talented management team

-Strong, well-designed organizational structure

Weaknesses

-Some underdeveloped channels

-Underdeveloped distribution system

-Marketing primarily focused on London market

-Ineffective utilization of alliances and partnerships

Opportunities

-Increased tourism with the improvement of the economy

-Alliances and mergers

-Airline growth post-recovery because of the trimming of the airlines since 2000

-Latin America as a low-terror, high growth potential market

-280 airports within Europe

-No major carriers dominating Intra-EU aviation market

-Germany, Spain, and France

-Asian market expectation

Threats

-Terrorism leading to decreased tourism and confidence in the airlines

-Health problems

-Regulation problem for airlines aiming to merge or grow

-On-going supply surplus resulting in maintained low revenues

-Internet booking allowing greater price transparency

-Improved telecommunications decreasing business travel

You could adapt a similar structure to what applies to Malaysia Airlines; What affects one international airline might not affect another, so you're better off looking through the financial and shareholder reports for Malaysia Airlines.

Source(s): http://www.american.edu/honors/Honors%20Activities...

Answer 2

Airlines Swot Analysis

Source(s): https://shrinkurl.im/a0m2N

Answer 3

Don't know enough about the company to help, but take a look at their annual report, sometimes you can find this stuff hidden in there.