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Insect repellant question?

In May 2003, 3M rolled out it's Ultrathon insect repellant (originally

developed for the military) to the mass market. I'm trying to find out

how the product has done since then. Has it been a success or failure

compared to the established players like Off! If it has been a

failure, why?

3 Answers

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  • Anonymous
    1 decade ago
    Favorite Answer

    All indications in the articles reviewing Ultrathon and the chatter in

    discussion forums seems to indicate that this is a very well received

    product that is quite expensive and sometimes in short supply. The

    major problem it faces is from people who don’t like any of the

    DEET-based insect repellent products. Those who have decided that

    they’re OK with using DEET definitely seem to like Ultrathon.

    I searched to see if I could locate hard numbers on how Ultrathon is

    doing is sales number against other products but could not locate a

    market research report that was completed after the introduction of

    Ultrathon. Insect repellents are a small segment of the Pest Control

    market and it’s hard to find market research on this specific market.

    I was able to find one report indicating that because of the West Nile

    Virus scare insect repellent sales are growing rapidly.

    I haven’t found anything to indicate that Ultrathon has been a failure.

    I trust that this information will meet your needs.

    All the best.

    ~ czh ~

    ==============================

    ULTRATHON PRODUCT DESCRIPTIONS

    ==============================

    http://www.3m.com/us/home_leisure/ultrathon/index....

    3M™ Ultrathon™ Insect Repellent is unlike any other DEET-based

    product. With its unique patented technology, it provides longer

    lasting protection than many brands containing more DEET.

    ***** This is the corporate page for the Ultrathon product and offers

    the official company product description and FAQs.

    -------------------------------------------------

    http://www.pesticideinfo.org/List_Products.jsp?Rec...

    Pesticide Action Network, North America

    PAN Pesticides Database - Pesticide Products

    3m ultrathon insect repellent -- 3m ultrathon insect repellent

    3m ultrathon insect repellent -- Hour guard insect repellent 12

    3m ultrathon insect repellent 12 -- 3m ultrathon insect repellent 12

    3m ultrathon insect repellent 12 -- Hourguard insect repellent spray 8

    3m ultrathon spray insect repellent (9.55%) -- 3m ultrathon spray

    insect repellent (9.55%)

    3m ultrathon spray insect repellent. -- 3m ultrathon spray insect repellent.

    3m ultrathon spray insect repellent. -- Hourguard insect repellent 8

    ***** This site offers detailed information about EPA ratings and

    warnings and other information about this product.

    ======================================

    RATING AND COMPARING INSECT REPELLENTS

    ======================================

    http://lancaster.unl.edu/enviro/pest/Articles/Inse...

    http://lancaster.unl.edu/nebline/2004/aug04/page03...

    August 5, 2004

    How effective are DEET Repellents?

    by Barb Ogg, PhD, Extension Educator

    Repellent products containing DEET (diethyl toluamide) are highly

    effective against mosquitoes, biting flies, ticks and chiggers. Recent

    research suggests that DEET does not actually repel the insects.

    Instead, the DEET jams the blood-seeking insects’ antennae which is

    the organ these insects use to locate you.

    How effective are they? Using medical entomologists to test

    repellents, Consumer Reports reported results of a study in their May

    2003 issue.

    Product Mosquito Protection

    -- 3M Ultrathon - 13 hours of Protection

    -- Off! Deep Woods for Sportsmen - 13 hours of Protection

    -- Muskol Ultra 6 hours - 8 hours of Protection

    -- BugOut - 7 hours of Protection

    -- Sawyer Controlled Release - 6 hours of Protection

    -- Cutter Unscented - 5 hours of Protection

    -- Off! Skintastic with Sunscreen SPF 30 - 4 hours of Protection

    -- Cutter Skinsations - 2 hours of Protection

    -- Avon Skin So-Soft Bug Guard/Sunblock - 1 hour of Protection (contains no DEET)

    Ultrathon is the same product the US military uses. Ultrathon and Off!

    Deep Woods for Sportsmen had the same level of protection, but Off!

    Deep Woods has three times as much DEET (100 percent) than Ultrathon.

    Developed by 3M, Ultrathon contains a polymer, a molecule that keeps

    the repellent on the skin rather than being absorbed into the body or

    evaporated into the air.

    In this study, repellents using plant oils (citronella, soybean,

    coconut and geranium) provided little protection.

    -------------------------------------------------

    http://medicalletter.org/downloads/InsectRepellent...

    Understanding Insect Repellents

    http://medicalletter.org/html/who.htm

    The Medical Letter is a nonprofit organization founded in 1958 … Its

    newsletters, The Medical Letter on Drugs and Therapeutics and

    Treatment Guidelines from The Medical Letter, publish critical

    appraisals of new drugs and comparative reviews of older drugs. The

    editorial process used for both publications relies on a consensus of

    experts to develop prescribing recommendations that are completely

    independent of the pharmaceutical industry. The Medical Letter and

    Treatment Guidelines are, therefore, crucial resources for members of

    the health care community to consult when confronted by the

    advertisements and sales representatives of the industry.

    ***** This article gives a good explanation of how the various types

    of insect repellents work and gives a good introduction to why DEET

    products are the most effective.

    -------------------------------------------------

    http://www.consumersunion.org/products/nilepr403.h...

    CONSUMER REPORTS MAY ISSUE WARNS OF WEST NILE DISEASE AND TELLS HOW TO

    BE PREPARED AS OUTDOOR RECREATION SEASON APPROACHES

    - Product Ratings Reveal Most Effective Bug Repellents -

    April 7, 2003

    BEST PRODUCTS TO KEEP BUGS AT BAY

    CR enlisted medical entomologists at an outside lab to see which

    products best keep bugs at bay. The verdict: Deet remains the best

    deterrent. Deet is generally acknowledged to be the most effective

    insect mosquito repellent there is. It has been used by many millions

    of people worldwide for decades, and it's considered safe when used

    according to directions. Of the nine repellents CR tested, the two

    most effective at deterring both mosquitoes and ticks were 3M

    Ultrathon (33% deet) and Off! Deep Woods for Sportsmen (100% deet).

    Both kept mosquitoes from biting for about 13 hours. Ultrathon

    protected from ticks for 10 hours, Off! for 7 hours. Don't expect much

    from nondeet repellents. CR is skeptical of products using plant oils

    such as citronella, soybean, coconut, and geranium as they provide

    little if any protection.

    -------------------------------------------------

    http://rconline.ca/disc/index.php?action=showthrea...

    R/C Discussion Group > General discussions / Discussions générales

    West Nile Virus

    Thu, 03-Apr-10 09:31

    By/Par

    Ronald Longtin

    West Island Model Aeronautics Club

    ***** This posting includes the complete Consumer Reports article quoted above.

    -------------------------------------------------

    http://www.health.state.nm.us/pdf/WNV-NEJM%20repel...

    Comparative Efficacy of Insect Repellents Against Mosquito Bites

    ***** This is a 6-page report that reports on research conducted on

    comparisons of all types of insect repellents. It was conducted prior

    to the appearance of Ultrathon but the findings comparing DEET

    products to other classes of products are still valid.

    ==========================================

    CONSUMER ORIENTED ARTICLES ABOUT ULTRATHON

    ==========================================

    http://www.mdtravelhealth.com/illness/insect_repel...

    Insect repellents

    ***** This is a long article with lots of links that advises consumers

    on the use of insect repellents.

    -------------------------------------------------

    http://www.travmed.com/trip_prep/insect_repellents...

    I've heard recently about "controlled-release" DEET repellents. Do

    these products have any advantages over the other DEET repellents?

    Nearly all DEET-based repellents on the market contain the DEET

    chemical simply mixed in a base of lotion, or alcohol. Extended or

    controlled-released products, in contrast, package the DEET in a

    special base that allows it to be released more slowly on to the skin

    surface. There are several advantages to this technology: These

    products will give longer-lasting protection, without requiring the

    use of high concentrations of DEET. They also reduce the number of

    times that re-application of the product may be necessary, and

    potentially lower percutaneous absorbtion. Only two products are

    presently available that use slow-release technology: 1) Ultrathon and

    2) Sawyer's Controlled Release. Ultrathon contains 33% DEET in a

    polymer base; it is identical to the repellent used by the U.S.

    military.

    -------------------------------------------------

    http://outdoors.mainetoday.com/trailhead/001840.sh...

    June 08, 2005

    A kinder, gentler DEET

    Enter "micro-encapsulated DEET," a new twist on the bug repellent scene.

    This new generation of bug juice is marketed as Ultrathon by 3M and

    Sawyer Controlled Release DEET Lotion.

    ***** This is a short article that discusses the consumer perspective

    on the pros and cons of using DEET insect repellent products and

    reviews the claims made for the Ultrathon product.

    -------------------------------------------------

    http://www.epinions.com/well-Supplies-First_Aid-Re...

    New Regular Reviews in Insect Repellent

    Showing 1-37 of 37 regular reviews

    ***** This page includes several enthusiastic reviews of Ultrathon products.

    -------------------------------------------------

    http://gbgm-umc.org/vim/hcv/knock_summer03.htm

    Summer, 2004

    THE KNOCK

    A QUARTERLY NEWSLETTER OF OPPORTUNITY

    PHYSICIANS, DENTISTS AND ALLIED HEALTH PERSONNEL

    A SERVICE OF THE UNITED METHODIST VOLUNTEERS IN MISSION

    UNITED METHODIST FELLOWSHIP OF HEALTH CARE VOLUNTEERS

    Shoo Fly - Don’t Bother Me

    Judicious use of mosquito repellant containing DEET, as well as

    protective clothing is key to prevention. A long acting polymer/ DEET

    formulation, Ultrathon ®, prevents absorption and evaporation of

    repellant from skin. Spraying clothes with permethrin (Repel

    Permanente ®), a contact insecticide, offers effective protection

    against mosquitoes and ticks.

    =======================

    INSECT REPELLENT MARKET

    =======================

    http://www.klinegroup.com/6_20040923a.htm

    CROWDED MARKET LEADS TO STIFF COMPETITION FOR CONSUMER PESTICIDE AND

    FERTILIZER MARKETERS

    LITTLE FALLS, NJ, September 23, 2004

    Opportunities also exist for marketers of products that address

    serious health or safety hazards such as Lyme disease, West Nile

    virus, and fire ants. In fact, one segment of the market that showed

    substantial growth in 2003 was insect repellants, most likely due to

    these types of threats.

    "We saw a large boost in the sales of insect repellents last year, and

    the main reason could be attributed to consumers' increased vigilance

    with West Nile virus," says Fugate.

    -------------------------------------------------

    http://reports.mintel.com/sinatra/reports/index/le...

    http://reports.mintel.com/sinatra/reports/index/le...

    Pest Control - US - September 2003

    The U.S. pest control industry consists of both product manufacturers

    and service providers. This report examines both the product segment,

    where consumers purchase products for home use, and the service

    segment, where consumers contract specialized pest control companies

    to deal with infestations. Both market segments are fragmented,

    characterized by intense competition for market share.

    FUTURE TRENDS

    -- Service providers are optimistic about future growth

    -- Manufacturer-retailer relationships

    -- A note of caution

    -- Eco-friendly future?

    NEW PRODUCT BRIEFS

    -- Spectrum: Cutter All Family Insect Repellent Towelettes

    -- SC Johnson: Off! Fresh Scent Insect Repellent II

    -- 3M Health Care: Ultrathon Insect Repellent 8

    -- Wellmark International: Pre-Strike Mosquito Repellent

    -- Natrapel: Natrapel Plus Insect Repellent

    -- Walgreens: Insect Repellent

    -------------------------------------------------

    http://www.usatoday.com/money/industries/retail/20...

    8/7/02 -- Retailers see surge in insect repellent sales

    Major retailers report rising sales of insecticides and insect

    repellents that can protect against the mosquitoes that carry the

    deadly West Nile virus, but they are refraining from promotions.

    SC Johnson markets the No. 1 brand, Off!, but it has stuck to its

    regular May-July advertising schedule to avoid commercializing a

    public-health issue.

    "We are not going to market to someone's misfortunes or fears," says

    SC Johnson spokeswoman Cynthia Georgeson.

    Mosquito-fighting products are a $200 million-a-year market that

    includes sprays for the skin and biodegradable insecticides.

    Most repellents that can be applied directly to the skin, such as Off!

    and Cutter sprays made by United Industries division Spectrum, use

    DEET.

    ===============

    SEARCH STRATEGY

    ===============

    Ultrathon

    Ultrathon insect repellent

    Ultrathon sales

    Ultrathon market share

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  • Kacky
    Lv 7
    1 decade ago

    I'm glad you asked this question. I spend a lot of time in the woods here in Maine where we have a serious tick problem and of course Maine's state bird, the mosquito. I had not heard of this stuff. It looks like they took it over from Amway.

    Anyway, according to this site it's more expensive, but appears to last a lot longer and uses a moderate amount of DEET. http://fcs.tamu.edu/Health/family_health/insect_re...

    .

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  • lau
    Lv 4
    4 years ago

    Take B complicated for a month formerly going or perhaps as you're there. placed 10 drops of each tea tree and euctalyptus essiental oils on your body products (shampoo, body wash, lotion) and 20 drops in the laundry detergent in case you take advantage of liquid.

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