Yahoo Answers is shutting down on May 4th, 2021 (Eastern Time) and beginning April 20th, 2021 (Eastern Time) the Yahoo Answers website will be in read-only mode. There will be no changes to other Yahoo properties or services, or your Yahoo account. You can find more information about the Yahoo Answers shutdown and how to download your data on this help page.

roro asked in Arts & HumanitiesHistory · 1 decade ago

What did Michael E. Porter have to say?

And what chain other than the Marriott is implementing his philosophy?

1 Answer

Relevance
  • 1 decade ago
    Favorite Answer

    He's said a lot of things-- it depends on what in particular you are seeking.

    http://en.wikipedia.org/wiki/Michael_E._Porter

    Perhaps you mean corporate responsibility: From the Washington Post:

    ad_icon

    Readings

    Sunday, December 10, 2006; F03

    Both promoters and skeptics of the corporate social responsibility movement ought to turn to Michael E. Porter and Mark R. Kramer's essay in the December issue of the Harvard Business Review. The Harvard professors propose a way of thinking about the subject that goes beyond proactive or defensive do-goodism, which are useful as far as they go but make it hard to figure out what a company should do. Instead, the authors recommend a focus on a small number of initiatives with large and simultaneous benefits to the society and the bottom line -- Toyota's development of the Prius, for example, or Marriott's work in educating and training inner-city youths who come to work at its hotels. The goal, they argue, ought to be corporate social integration, not corporate social responsibility. Also worth looking at is a companion piece on nonprofit organizations that have a big impact by offering "good enough" solutions to social problems that succeed because they are simpler, cheaper and easier to deliver. Think mini-health clinics in drugstores and AP classes for rural high schools delivered over the Internet.

Still have questions? Get your answers by asking now.