Help with new memory foam mattress?

Please help. We bought a new memory foam mattress at the weekend, one which is 100% memory foam and no springs. My problem is that I have hardly slept at all since we have had it. I expected it to mould to me but actually find it quite hard. Has anyone else had this problem and will it get better? I thought that it... show more Please help. We bought a new memory foam mattress at the weekend, one which is 100% memory foam and no springs. My problem is that I have hardly slept at all since we have had it. I expected it to mould to me but actually find it quite hard. Has anyone else had this problem and will it get better? I thought that it would "give" a bit but seeing as the selling point of memory foam is that it retains it's shape etc. am now a bit doubtful. Please help, it has cost us a fortune and we really can't/don't want to go back and buy another type.
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