It is true that the deal will be about the same. However, using a local mortgage company will usually help in getting the deal done if there is any issue whereas the online companies treat you just as another number.
Talk to friends, ask for referrals, tell that person that you were referred by "XXXX", and I think several things will happen. One is that they will explain the process to you, hold your hand if necessary throughout the process and when something comes up, will usually try to handle/negotiate it themselves. An online company will throw the ball back to you and tell you that you need to resolve this or that.
Oh yeah, one other thing, you can better negotiate some of the closing costs with a local company. Just because they say it is going to be 1 point origination fees doesn't mean that is set in stone. If you have reasonable credit, ask them to reduce that by 1/4 of a point. You will save money and they should still be happy.
Hope that helps.
Real estate investor