Anonymous
Anonymous asked in Business & FinanceSmall Business · 1 decade ago

where would a person start to market a new idea? (invention)?

3 Answers

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  • Anonymous
    1 decade ago
    Favorite Answer

    Depends on the invention. Start by pursuing free methods of marketing, like newsgroup posts, magazine articles, what's new columns, and free publicity. You'll also get some valuable feedback on the worth of your invention, and the return on investment is excellent. - S

  • 1 decade ago

    Your first priority is to secure the patent, your exclusive rights to it, You can do this without spending money by sealing the details in an envelope, and have the back of the envelope date stamped, with a clear stamping machine over the seal area in 3 locations, to prove the contents have not been tampered with, and post it to yourself.

    The next step is to make confidentiality disclaimers, and have everyone you speak to about your invention to sign it,. You can now start to market your invention to manufacturers, that show interest, although get the disclaimers signed before talking about the invention.

    These steps protect your right in the event, someone steals your work. If it goes to court you have the upper hand, that you thought of the invention first, you have a sealed document, with date stamp on the back to prove it's never been open, inside should be the details and date of the invention and any drawings, colours, or writings.

    You can find manufactirers, branch & association, in trade directories at the library or local chamber of commerce, that cover your invention, you can also approach thr Department Trade Office for advice, they can provide help and they must also sign the agreement before discussion, some cases money is available, grants, to take your invention to the next stage of development.

    The poster above actually broke copy right laws, by copy and pasting from an online document, you can see the way it is written, and this would be a case of stealing other peoples work! It is illegal. To copy or paste anything, without prior permission, normally permission would be given providing the source was provided, although, this poster above wishes you to believe they have written the post, when they have not! THIEF!

  • 1 decade ago

    If you are thinking of marketing a new idea, be sure that you cover the basics first to protect yourself:

    - The Ideabook = Keep a bound ideabook of your invention idea. Date your entries.

    - Get it Notarized = get it officially confirmed that you conceived your invention idea on a particular date, and have your notes notarized.

    - Seek and Search = Do your own patent search to ascertain if your invention is original and prospectively patentable.

    - Create the Initial Prototype = Use simple materials to rig it up, to see if it works.

    - Get Educated = Educate yourself on the inventing process. Go to a bookstore or inventorhelp.com and review the plethora of books written on the subject.

    - The Non-Disclosure Form = Agreement signed between you and anyone you reveal your invention to.

    Moving Ahead

    - Analyze Costs to Produce = Ascertain what the costs will be.

    - The Evaluation Process = Analyze the benefits and features, strengths and weaknesses of your invention.

    - Get a Professional Prototype = Have professional prototypes made, the quality of which can be shown to potential retail buyers.

    - Protect Your Idea = Apply for a provisional patent yourself.

    - The Non-Provisional Patent = Your patent attorney files your non-provisional patent application.

    Options for Marketing

    - Licensing = The inventor has the choice to license the invention to a manufacturer in exchange for a royalty percentage in sales.

    - Manufacturing = Manufacturing and distributing your invention entails higher financial risk but can reap greater profits.

    There are companies that can help you match your invention to potential licensing partners. I have worked with Big Idea Group before http://www.bigideagroup.net/ which matches inventors with licensing companies. Check them out if you think they can help you or if their type of service is one you need

    Here are some books that can help you:

    From Patent to Profit by Bob De Matteis

    Protecting Your #1 Asset : Creating Fortunes from Your Ideas : An Intellectual Property Handbook

    Patents and How to Get One : A Practical Handbook

    How to Register Your Own Trademark : With Forms

    Patent It Yourself

    Protecting Your Ideas : The Inventor's Guide to Patents

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