Can you modify links on a website so that it's worded differently but still takes you to the site? C below

for example could I change the wording in http://eagle102.com/main.html to say "classic rock" but still maintain the link?

Update:

Actually I do some admin work on our company website and just want the links to be more laymen specific without a lot of computer jargon. I update the section that tells where our station broadcasts live from so what I want to be able to do is say we are at "so and so night club" and I want to put there link up but I don't want all that http//yada yada yada.com I just want the link to read "so and so night club" hope this makes sense

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