Talking on cell phone during dinner date rude?

We were out with friends Fri. night at a 'high end' very classy restaurant and we noticed a couple seated near us. The woman was talking on her cell phone nearly the whole time and her 'date' looked very sad and forlorn. We all agreed it was very rude of her. Also, we tried to ignore her and get... show more We were out with friends Fri. night at a 'high end' very classy restaurant and we noticed a couple seated near us. The woman was talking on her cell phone nearly the whole time and her 'date' looked very sad and forlorn. We all agreed it was very rude of her. Also, we tried to ignore her and get back to our own conversations but, she was loud and sometimes drowned us out. This was an expensive night out and she wasn't giving her 'date' any attention. And I don't care who was footing the bill. We still all thought she was rude. What do you think?
Update: Forgot to add there was a sign in the lobby requesting that people not use their cell phones in the dining room.
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