佩娟 asked in 社會與文化語言 · 1 decade ago

服務業交付的地方,求中文意思!

Place of service delivery

Provider’s place and customer’s place

The story of Sergi Arola in Services marketing in action 7.1 illustrates that an important decision service firm have to take when designing the delivery system for their services is the service place or the location where the service is supposed to be produced, delivered and consumed.

As discussed in the example, there are two general options for the service place: at the provider’s location, e.g. cinema or at the customer’s place, cleaning service.

This is a fundamental difference from goods production. Consumer goods in particular are generally produced at the provider’s place and then transported via intermediaries to the customer’s place (industrial goods, especially immovable properties such as production plants are, in most cases, produced at the client firm’s location).

Along with these two general options, there is a third option for the service place: a third-party’s location, such as with a breakdown service.

When comparing the three options of service place, the provider’s place, the customer’s place or a third party’s place, there are some characteristics of service types that determine the usual service place for a concrete service.

It is primarily the kind of production factors on the provider’s and/or the customer’s side which predefines the service place.

Services which necessitate immovable internal factors, such as space in the case of a cinema, a restaurant or club, can only be produced at the provider’s place.

As the immovable factors could not be moved to another place, e.g. the place of an individual customer, it is not possible for the respective service to be produced at the customer’s place.

求中文意思,徵求英文高手翻譯!

Update:

謝謝你的回答~如果可以能幫我翻翻另一份嗎?

http://tw.knowledge.yahoo.com/question/?qid=120610...

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  • 1 decade ago
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    A:服務交付提供者的地方

    和顧客的位置地方

    Sergi Arola故事在服務行銷在行動7.1說明一家重要決定服務性企業必須採取,當設計送貨系統為他們的服務是服務地方或地點時,服務應該導致,交付和消耗。

    如被談論在例子, 有二個一般選擇為服務地方: 在提供者的地點, e.g. 戲院或在顧客的位置, 清潔服務。

    這是一個根本區別從物品生產。消費品一般特別是被生產在提供者的地方通過中介然後被運輸對顧客的位置(工業物品, 特別是不動產例如生產設備是, 在許多情況下, 生產在客戶公司的地點)。

    與這二個一般選擇一起, 有第三個選擇為服務地方: 一個第三方地點, 例如以修理站。

    當比較服務地方的三個選擇時, 提供者的地方, 顧客的位置或一個第三方地方,有的服務類型的某些特徵確定通常服務地方為一項具體服務。

    它是主要這种生產因數在提供者的和或預定義服務地方的顧客的邊。

    需要固定的內部因素的服務, 例如空間在戲院情況下, 餐館或俱樂部, 仅罐頭被生產在提供者的地方。

    因為固定的因素不可能被移動向另一個地方, e.g. 一名單獨顧客的地方,被生產在顧客的位置各自服務是不可能的。

    Source(s): 自己
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