拜託幫忙翻譯一下~~~盡量明瞭流暢~~~~謝謝

Networking

She seldom eats lunch and when she does, you pay. She knows your boss's name, his golf handicap and his favorite scotch. She knows your wife's name, your kids' names, your dog's name. She knows the names of virtually everyone she has ever met - their life stories carefully keyed into her Palmpilot. She knows pretty much everything about you. You, on the other hand, know almost nothing about her. Who isshe? Your public relations consultant.

The Age of PR

There was a time when PR was just about a couple of well-timed press releases, a sponsored event and the occasional television interview. Not anymore. In the media age, the new generation of PR pro fessionals can often make or break a company's reputation. Faced with a corporate crisis, it's the PR team that the CEO will increasingly call in first. In the words of business journalist Stuart Crainer, "They are on their mobile in the boardroom while you are crying in the corridor."

Global Communications

These days, thanks to electronic communications, a minor problem at a plant on the other side of the world can rapidly escalate into a major scandal. A back-page story in a local newspaper suddenly hits the front pages of the international press and then gets posted on the Internet, where it spirals put of control.

Knowledge Management

A partial solution is knowledge manangement. Edelman, one of the world's largest PR firms, not only has its own 24-hour newsroom, it also offers clients something it calls i-Wire - a monitoring service that allows you to trace, download and evaluate anything written about your company on the Internet by anyone, anywhere, anytime.

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  • 1 decade ago
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    聯網

    當她很少吃午餐和她做時,你付錢。 她知道你的老公名字,他高爾夫球障礙和他的最喜歡的傷害。 她知道你的老婆名字,你的小孩名字,你的小狗名字。 她知道實際上她曾經見過的每人的名字 - 仔細嵌進她的Palmpilot的他們的生活故事。 她幾乎知道關於你的一切。 你, 另一方面,幾乎不知道她。 誰isshe? 你的公共關係顧問。

    PR的年齡

    過去PR是差不多兩次調節得好的新聞發布,一次發起的事件和偶然的電視訪談。 不再。 在媒介時代,PR專業人員fessionals的新代經常能要嘛得冠軍要嘛名落孫山一公司名聲。 面臨一種共同的危機,首席執行長官將首先越來越叫的PR 隊。 用生意記者斯圖爾特Crainer的話說," 他們在會議室內關於移動是當你在走廊內哭時。 "

    全球通訊

    這些天,由於電子傳播學,一較小問題在一植物在世界的另一邊能迅速上升為一主要醜事。 一個背面頁在一張當地報紙裡的故事突然撞擊國際新聞的首頁, 然後得在網際網路上郵寄,它螺旋控制放在那裡。

    知識管理

    部分解是知識manangement。 艾德爾曼,全世界之一; 最大的PR 公司, 不僅有它自己的24個小時的新聞編輯室, 它也提供客戶它叫i 電線-允許你跟蹤的一種監控的服務的東西, 下載並且評價任何東西寫你公司在網際網路上以任何人,任何地方,任何時候。

    Source(s): 自己
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