Who invented SWOT analysis?

2 Answers

  • Anonymous
    1 decade ago
    Favorite Answer

    The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.

  • SWOT Analysis is a powerful technique for identifying Strengths and Weaknesses, and for examining the Opportunities and Threats you face.

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