How does this contraption work? It's called the Lotus Sanitizing System (sold by Sharper Image)?

And it claims it "Kill Germs On Vegetables with Tap Water". Now why couldn't we just rinse the vegetables? What is so special about this thing?
Update: We have an ozonater at home and it reduces mold spores. I'm not sure I would want to put meat and veggies in the same cleaning basket, even separately.
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