Any ideas for a cheap and effective Marketing Campaign for a Backpack?

I need some cool ideas for a marketing campaign. I'm starting my own business making/designing sports clothing and gear and we're getting ready to launch our first product this Xmas: A backpack for extreme sports (ie. trail running, adventure racing). We have a tight budget and need to come up with... show more I need some cool ideas for a marketing campaign. I'm starting my own business making/designing sports clothing and gear and we're getting ready to launch our first product this Xmas: A backpack for extreme sports (ie. trail running, adventure racing). We have a tight budget and need to come up with something very soon that will help us Launch this pack...Any ideas? Let me hear your thoughts!!! Thanks!!
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