Create a hot item. It doesn't need to be totally original; it can be something that you put a twist on and make up a fancy name, and use guerrilla advertising. e.g, I created years ago the "caprese gnochhi" - gnocchi, just in case, is that Italian potato dumpling. Instead of using only potato, I used ricotta and goat cheese. It was a blast, 50% of my profits came from that dish. About the advertising, you may try to read "Guerrilla Advertising" and "Guerrilla Marketing fo Free" - Jay Conrad Levinstogn lists hundreds os ideas there. Anothr thing I'd sugeest is to get online - it may be a website, a community, myspace, facebook, article marketing, etc, wher you talk to your clientele and keep in touch with their desiseres at the same time you presnt your restaurant. But, the sad part is what Edison said: 99% perspiration, 1% inspiration. You gotta do it. Baby steps, but constantly. Have fun!